{"id":3614,"date":"2020-12-11T10:33:12","date_gmt":"2020-12-11T10:33:12","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=3614"},"modified":"2022-01-04T15:19:49","modified_gmt":"2022-01-04T15:19:49","slug":"serp-analysis","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/seo-guides\/serp-analysis\/","title":{"rendered":"Guide to SERP Analysis with the SERP Checker 360\u00b0"},"content":{"rendered":"

With this guide, you’ll learn how to use SEO Tester Online’s <\/span>SERP Checker 360\u00b0<\/span><\/a> to make<\/span> a SERP Analysis,<\/b> better study<\/span> your competitors,<\/span> and<\/span> improve<\/span> your SEO ranking. In this way, you can<\/span> attract<\/span> more traffic<\/b> to <\/span>your <\/span>website.<\/span><\/p>\n

What is the SERP?<\/span><\/h2>\n

The Search Engine Results<\/span> Page (SERP)<\/span> is the <\/span>page<\/b> that appears <\/span>o<\/span>n<\/span> search<\/b> engines<\/b> such<\/span> as Google, Bing, Yahoo, Amazon <\/span>when you search for <\/span>a <\/span>keyword.<\/b><\/p>\n

To learn more about it, its elements, and the different types of results, <\/span>you can have a look at our dedicated blog post<\/a>.<\/span><\/p>\n

SERP Analysis: Why is it important to do it?<\/span><\/h3>\n

Analyzing SERP is an activity that, when combined with an effective <\/span>Keyword Research activity<\/span><\/a>, allows you to learn more about your <\/span>competitors<\/b> and your market.<\/span><\/p>\n

Keyword Research is excellent for getting ideas about the content that best positions you for a keyword and to<\/span> understand <\/b>what is interesting for the users.\u00a0<\/span><\/p>\n

It helps you write articles or create product cards because you’ll better understand what people are looking for on search engines and what they find on SERP.<\/span><\/p>\n

You can<\/span> study the strengths and weaknesses <\/b>of the ranked pages and their snippets, and what is the level of the competition for the keyword you are analyzing.<\/span><\/p>\n

SERP Analysis: Metrics and Basic Concepts\u00a0<\/span><\/h2>\n

Now that you know why you should do a SERP analysis let’s see what metrics and concepts you’ll need to study your competitors.\u00a0<\/span><\/p>\n

Sign in to SEO Tester Online<\/a> and go to SERP Checker 360\u00b0<\/a>. Then, enter the query you want to position yourself.\u00a0<\/span><\/p>\n

You can also select the aspect you want to analyze. If you\u2019re undecided just click enter, you\u2019ll be able to switch from one aspect to another with a click.<\/span><\/p>\n

The aspects you can analyze are:<\/span><\/p>\n