{"id":3572,"date":"2020-12-11T09:30:35","date_gmt":"2020-12-11T09:30:35","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=3572"},"modified":"2022-01-04T15:17:34","modified_gmt":"2022-01-04T15:17:34","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/seo-guides\/keyword-research\/","title":{"rendered":"A Beginner&#8217;s Guide to Keyword Research"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What you\u2019re reading is a step-by-step guide that will help you conduct<\/span><b> effective<\/b> <b>Keyword<\/b> <b>Research. <\/b><span style=\"font-weight: 400;\">In this way, you will improve your SEO rankings and attract more quality traffic to your using the SEO Tester Online <\/span><a href=\"https:\/\/www.seotesteronline.com\/keyword-explorer\/\"><span style=\"font-weight: 400;\">Keyword Explorer Tool<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Keyword Research?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keyword Research is the activity of searching and <\/span><b>analyzing the keywords<\/b><span style=\"font-weight: 400;\"> that users look for on search engines (such as Google, Bing, Yahoo, or Amazon) to answer a question or to solve a problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It plays a vital role in your SEO strategy, and it can help <\/span><b>you rank among the top results<\/b><span style=\"font-weight: 400;\"> within the <\/span><a href=\"https:\/\/www.seotesteronline.com\/blog\/seo-basics\/google-serp\/\"><span style=\"font-weight: 400;\">SERP.<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Why is Keyword Research important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keyword Research is useful to find new topics to cover in your <\/span><b>articles<\/b><span style=\"font-weight: 400;\"> or products to sell on your website. It allows you to more scrupulously <\/span><a href=\"https:\/\/www.seotesteronline.com\/blog\/content-creation\/seo-competitor-analysis\/\"><b>analyze your competitors<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><b>optimize conversions<\/b><span style=\"font-weight: 400;\"> in your Google Ads campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing the right keywords allows you<\/span><b> to learn about your potential users<\/b><span style=\"font-weight: 400;\"> and understand what they are looking for, allowing you to write useful and relevant <\/span><b>content<\/b><span style=\"font-weight: 400;\"> compared to your searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it will help you write <\/span><b>all the content you need, <\/b><span style=\"font-weight: 400;\">such as email, Facebook Ads, and Social Media.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Three Essential Concepts for Keyword Research<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you start your first Keyword Research, there are three basic concepts you should know:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Search Intent<\/b><\/li>\n<li><b>Search Volume<\/b><\/li>\n<li><b>Keyword Difficulty<\/b><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Search Intent<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search intent refers to the goal that a specific search has, which is why a user looks for something on the search<\/span><b> engine.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are five types of search intent:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Informational<\/b><span style=\"font-weight: 400;\">: when the goal is to<\/span><b> know-how.<\/b><span style=\"font-weight: 400;\"> These searches have high volumes but a low <\/span><b>traffic value. <\/b><span style=\"font-weight: 400;\">In fact, the user searches for information on a particular topic or product, but it is not said that he will be willing to acquire it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An example of information research is: \u201cWhat is Crossfit?\u201d<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Navigational<\/b><span style=\"font-weight: 400;\">: the goal is to reach a website or<\/span><b> brand<\/b><span style=\"font-weight: 400;\"> that the user already knows. These searches have medium-high traffic value and volume.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An example of navigational research is: \u201cNike shoe site.\u201d<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Transactional<\/b><span style=\"font-weight: 400;\">: the user is willing to buy a product or <\/span><b>service.<\/b><span style=\"font-weight: 400;\"> Queries with this intent have a very high traffic <\/span><b>value <\/b><span style=\"font-weight: 400;\">because the user is ready to purchase and the conversion closer.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An example of transactional research is: \u201cNike Air Force 1 price\u201d.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Commercial: <\/b><span style=\"font-weight: 400;\">Similar to the previous research intent, it is characterized by an interest in a category of products or <\/span><b>services.<\/b><span style=\"font-weight: 400;\"> It is a search not directly aimed at immediate purchase.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An example of commercial research is: \u201cBest running shoes.\u201d<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Local<\/b><span style=\"font-weight: 400;\">: refers to research that aims to research local <\/span><b>activities with physical presence<\/b><span style=\"font-weight: 400;\"> such as restaurants, hotels, shops, professional studios, and many other similar types of business. No less than <\/span><b>20%<\/b><span style=\"font-weight: 400;\"> of search queries have local intent.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Example of a search with local intent: \u201cGyms in Milan.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any kind of business with a physical location, have a look at our <\/span><a href=\"https:\/\/www.seotesteronline.com\/blog\/local-seo\/\"><span style=\"font-weight: 400;\">local SEO <\/span><\/a><span style=\"font-weight: 400;\">blog section.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Search Volume<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">That\u2019s the <\/span><b>average number of monthly searches<\/b><b> performed in a country<\/b> <span style=\"font-weight: 400;\">over<\/span><span style=\"font-weight: 400;\"> 12 months. It is a useful metric for estimating potential traffic for a specific keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The higher the volumes of a particular keyword, the more traffic you can get from it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, the higher the search volume of a keyword, the greater the effort required to rank high within the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, remember that search volume is not the only piece of data to consider when you look for ranking opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not always a <\/span><b>highly searched keyword is the right one<\/b><span style=\"font-weight: 400;\">. Think of all those queries<\/span><span style=\"font-weight: 400;\"> with<\/span><span style=\"font-weight: 400;\"> informational search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, you should think twice before discarding a keyword with a <\/span><b>medium-low search volume<\/b> <span style=\"font-weight: 400;\">(500-999 monthly searches).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to consider other factors, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type of your business;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Size and importance of your niche;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search intent;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword Difficulty.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Keyword Difficulty<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shows the <\/span><b>difficulty of ranking in the top 10 results<\/b><span style=\"font-weight: 400;\"> for a given<\/span><span style=\"font-weight: 400;\"> keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to Keyword Research, KD is <\/span><span style=\"font-weight: 400;\">a relevant factor in<\/span> <b>organic research.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Keyword Difficulty<\/span><span style=\"font-weight: 400;\"> takes into account several factors, such as the authority of well-ranked websites and their <\/span><span style=\"font-weight: 400;\">backlink<\/span> <span style=\"font-weight: 400;\">profile<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s useful to know the difference between 2 particular types of keywords:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Short-tail<\/b> <b>keyword<\/b><span style=\"font-weight: 400;\">: usually <\/span><span style=\"font-weight: 400;\">formed by <\/span><span style=\"font-weight: 400;\">one or two words, they represent a generic search query;\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Long-tail<\/b> <b>keyword<\/b><span style=\"font-weight: 400;\">: They are more specific search phrases, with lower search volumes than short-tail keywords.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Long-tail keywords have <\/span><b>lower search volumes <\/b><span style=\"font-weight: 400;\">but also answer to more specific <\/span><b>needs.<\/b><span style=\"font-weight: 400;\"> For this reason, they are considered less competitive but also more profitable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read our guide on how to find long-tail keywords related to your niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these three basic concepts, we can now focus on the best way to do Keyword Research using the Keyword Explorer Tool.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to make an outstanding Keyword Research<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Ask yourself the right questions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To search for keywords for your customers or your project, you must first ask questions, which will help you <\/span><b>clarify the current situation<\/b><span style=\"font-weight: 400;\"> of your business and better understand your niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a new text file or get a regular notebook and pin the answers to these seven questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who does your business speak to?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who is your ideal customer?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which problem do you solve?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are your competitors?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do they write about, and how they do it?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What makes you unique compared to your competitors?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the goal of your website?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These questions allow you to have a more linear view of the entire project, and by answering them, you will create a <\/span><b>brief<\/b><span style=\"font-weight: 400;\">. A brief is a document that will guide you in the keyword<\/span> <span style=\"font-weight: 400;\">search and in creating content for your site from an SEO perspective.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Keyword Research with Keyword Explorer Tool<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have a clear picture of the basics of Keyword Research<\/span> <span style=\"font-weight: 400;\">and you know what the questions are, you can start!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Generate Keyword ideas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First of all, sign in to the <a href=\"https:\/\/www.seotesteronline.com\/keyword-explorer\/\">Keyword Explorer Tool<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry if you haven\u2019t subscribed to any of the <a href=\"https:\/\/www.seotesteronline.com\/pricing\/\">SEO Tester Online plans<\/a>. You can still use it for free a limited number of times every day.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, you have the option to start your search from a keyword or a domain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which one to start with?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you just started, and you absolutely know what the most critical keywords in your market are, <\/span><b>domain search<\/b><span style=\"font-weight: 400;\"> is the best way to find out the keywords your competitors are positioning for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, for example, if you\u2019re managing an e-commerce website that sells sports shoes or, more generally, sportswear, you can write the URL of your competitor\u2019s site and press the button to start the search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within seconds, you\u2019ll get a list of the most essential keywords your competitor is ranking with. That\u2019s great, isn\u2019t it?<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3595\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/10\/Keyword_Explorer_Tool.png\" alt=\"Keyword Explorer Tool\" width=\"1310\" height=\"583\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/10\/Keyword_Explorer_Tool.png 1310w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/10\/Keyword_Explorer_Tool-300x134.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/10\/Keyword_Explorer_Tool-1024x456.png 1024w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/10\/Keyword_Explorer_Tool-768x342.png 768w\" sizes=\"(max-width: 1310px) 100vw, 1310px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you already know the main keywords of your website, and you are looking for tips and new insights based on the key metrics of the keyword research, we recommend that you start with a keyword <\/span><b>search.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To start, choose a <\/span><b>short-tail keyword<\/b><span style=\"font-weight: 400;\"> that identifies one of the topics covered by your site, <\/span><b>select the country,<\/b><span style=\"font-weight: 400;\"> and click on the search button \ud83d\udd0d.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3596\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/Keyword_Explorer_Tool_SEO_Tester_Online.png\" alt=\"Keyword Explorer\" width=\"1262\" height=\"578\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/Keyword_Explorer_Tool_SEO_Tester_Online.png 1262w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/Keyword_Explorer_Tool_SEO_Tester_Online-300x137.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/Keyword_Explorer_Tool_SEO_Tester_Online-1024x469.png 1024w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/Keyword_Explorer_Tool_SEO_Tester_Online-768x352.png 768w\" sizes=\"(max-width: 1262px) 100vw, 1262px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On the left, the Keyword Explorer Tool will show a list of keywords and metrics that will allow you to identify new <\/span><b>placement opportunities.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Besides the <\/span><b>search volume<\/b> <span style=\"font-weight: 400;\">and <\/span><b>keyword difficulty, <\/b><span style=\"font-weight: 400;\">you\u2019ll find three more metrics:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Trend<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Indicates<\/span><b> how much<\/b><span style=\"font-weight: 400;\"> the user\u2019s interest in a given search has varied over the past<\/span><span style=\"font-weight: 400;\"> 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is useful if you have a seasonal or holiday-based business.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Cost per Click (CPC)<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s the estimated offer in Google Ads for a given keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it\u2019s the <\/span><b>average price the advertiser has to pay for every click <\/b><span style=\"font-weight: 400;\">on a paid ad<\/span><span style=\"font-weight: 400;\">.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Competition<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is the level of competition for a given keyword in the <\/span><b>Pay-Per-Click <\/b><span style=\"font-weight: 400;\">(PPC)<\/span> <span style=\"font-weight: 400;\">campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A higher level of competition results in a higher CPC for that keyword.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Filter your searches<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the Keyword Explorer Tool,<\/span> <span style=\"font-weight: 400;\">you can <\/span><span style=\"font-weight: 400;\">further <\/span><b>generate new keyword ideas<\/b><span style=\"font-weight: 400;\"> using the<\/span><span style=\"font-weight: 400;\"> functions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Related Searches<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Equal Terms<\/span><\/li>\n<\/ul>\n<p><b>Related <\/b><span style=\"font-weight: 400;\">keywords are associated with the main keyword (the one you searched for) and are beneficial for intercepting potential users with similar needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related research is defined as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Synonyms;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grammatical variations;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Questions;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long-tail keywords related to the main one.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Imagine having e-commerce that deals with sneakers. The main keyword \u201csneakers\u201d will likely have related searches such as \u201cgirl sneakers\u201d or \u201cmen\u2019s sneakers on sale\u201d or \u201ctennis shoes.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to our tool, you can search for keywords through <\/span><b>the use of different filters. <\/b><span style=\"font-weight: 400;\">They come in handy and will help you get even more accurate results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can decide whether to show results that include or exclude a particular word, set the minimum or maximum search volume to your liking, and also determine the values that interest you most in Competition, Cost per Click, and Keyword Difficulty.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3598\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/1-2.png\" alt=\"Keyword Research\" width=\"1394\" height=\"806\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/1-2.png 1394w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/1-2-300x173.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/1-2-1024x592.png 1024w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/1-2-768x444.png 768w\" sizes=\"(max-width: 1394px) 100vw, 1394px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you\u2019re running a blog about nutrition; for the \u201cdiet\u201d query. Set a<\/span><b> Maximum Keyword<\/b> <b>Difficulty<\/b><span style=\"font-weight: 400;\"> of 70 and a Minimum Search Volume of <\/span><b>1000, <\/b><span style=\"font-weight: 400;\">as in the screen below. Now, sort the keywords by KD to choose the ones that are right for you.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3599\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/2-1.png\" alt=\"Keyword Research Guide\" width=\"1388\" height=\"844\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/2-1.png 1388w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/2-1-300x182.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/2-1-1024x623.png 1024w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/11\/2-1-768x467.png 768w\" sizes=\"(max-width: 1388px) 100vw, 1388px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Create the Keyword List\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to <a href=\"https:\/\/www.seotesteronline.com\/keyword-list-manager\/\">create a keyword list<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will allow you to have them under control all the time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are starting a new project, create a separate list that includes all the main keywords for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes two clicks to create a new list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click on <strong>\u201cMy Keywords\u201d<\/strong> When the window opens, click on \u201cCreate your list.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search for keywords related to your business again and filter them. Click on the checkbox to the left of each keyword. There, you can add the keyword to your list by clicking on \u201cAdd in List.\u201d You can also click on the button to the right of each keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve created your list, you can view it by clicking on \u201cMy Keywords\u201d and then on \ud83d\udd0d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you saved the keywords you\u2019re most interested in? Don\u2019t forget to export the results and your list to CSV!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to get more traffic to your website? Optimize your Keyword Research! Here we explain how to do it.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[210],"tags":[],"acf":[],"lang":"en","translations":{"en":3572,"it":2978},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/3572"}],"collection":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/comments?post=3572"}],"version-history":[{"count":11,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/3572\/revisions"}],"predecessor-version":[{"id":4592,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/3572\/revisions\/4592"}],"wp:attachment":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/media?parent=3572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/categories?post=3572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/tags?post=3572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}