{"id":2414,"date":"2020-01-15T17:18:21","date_gmt":"2020-01-15T17:18:21","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=2414"},"modified":"2022-01-04T14:58:32","modified_gmt":"2022-01-04T14:58:32","slug":"link-building","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/local-seo\/link-building\/","title":{"rendered":"How to do Link Building for Local SEO"},"content":{"rendered":"<p>Among the many activities an SEO professional performs, the <strong>Link Building<\/strong> is one of the most important and sensitive.<\/p>\n<p>Excellent link building is vital to gain <strong>authority<\/strong> in the eyes of the Search Engines and makes the difference between success and failure.<\/p>\n<p>The same goes for <a href=\"https:\/\/www.seotesteronline.com\/blog\/local-seo\">Local SEO<\/a>: if you have a business and you want to improve your online presence, Link Building can help you make substantial progress.<\/p>\n<p>In this article, we are going to tackle some of the best tactics to make an effective Link Building and <strong>climb the SERP<\/strong>.<\/p>\n<h2>Guest Blogging<\/h2>\n<p>Publishing articles on third-party blogs can be an excellent investment from the Link Building point of view.<\/p>\n<p>However, Search Engines don&#8217;t like this strategy very much. They might consider it as an <strong>attempt to manipulate search results<\/strong>. Nevertheless, guest blogging can give you excellent results.<\/p>\n<p>First, choose the host blogs according to these two criteria:<\/p>\n<ul>\n<li><strong>Relevance<\/strong>: Does the host blog deal with topics relevant to your activity?<\/li>\n<li><strong>Authoritative<\/strong>: Is the host blog considered authoritative by search engines and users?<\/li>\n<\/ul>\n<p>Also, the content you are going to offer them must be original and useful for the reader.<br \/>\nSo, don&#8217;t think about advertising your business. Instead, ask yourself if you can provide your readers with useful information.<\/p>\n<p>Obviously, don&#8217;t forget to ask the blog owner to include a <strong>backlink<\/strong> to your website in the article.<\/p>\n<p>The work of guest blogging, when done with a strategy, can yield remarkable results.<\/p>\n<p>Now, let&#8217;s assume you have an article ready to go online as a guest post, but you&#8217;re not sure if it&#8217;s okay.<\/p>\n<p>You can use the <a href=\"https:\/\/www.seotesteronline.com\/copy-metrics\">free Copy Metrics tool<\/a> to analyze content and discover useful metrics such as:<\/p>\n<ul>\n<li>Text difficulty.<\/li>\n<li>Purchase intent.<\/li>\n<li>Target Potential.<\/li>\n<li>Reading time and other statistics.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3025 size-full\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/01\/copy-metrics-screen.png\" alt=\"Homepage Copy Metrics\" width=\"787\" height=\"554\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/01\/copy-metrics-screen.png 787w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/01\/copy-metrics-screen-300x211.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/01\/copy-metrics-screen-768x541.png 768w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/p>\n<p><a href=\"https:\/\/suite.seotesteronline.com\/copy-metrics\">Try copy metrics for free.\u00a0<\/a><\/p>\n<h2>Create helpful resources<\/h2>\n<p>Invest some of your time and budget in creating useful resources for users.<\/p>\n<p>Any examples? Videos, <em>PDFs<\/em>, <em>infographics<\/em>, <em>e-books<\/em>.<br \/>\nCreating valuable content can encourage your reader to share your articles.<\/p>\n<p>Before you start creating content, <strong>make sure you&#8217;ve done your research<\/strong>.<\/p>\n<p>What interest the users in your niche? Find out what queries they search, what keywords they use, what is the problem they want to solve.<\/p>\n<p>After you have done your <a href=\"https:\/\/www.seotesteronline.com\/keyword-explorer\">keyword research<\/a> and discovered what your competitors are doing, you can start writing.<\/p>\n<p>Tips:<br \/>\nContent such as a PDF or e-book can also be <strong>a powerful lead magnet<\/strong> to offer in exchange for the user&#8217;s email.<\/p>\n<p>Be sure to include references to your brand and website within the content. In this way, your brand visibility increases every time someone shares the content even if they didn\u2019t add a link to your site.<\/p>\n<h2>Take part in local events<\/h2>\n<p>&#8220;<em>Wait&#8230; What do local events have to do with SEO?!<\/em>&#8221;<\/p>\n<p>SEO is not a computer-only job. If you thought otherwise, you would have overlooked many strategies that could <strong>boost your ranking<\/strong>.<\/p>\n<p>Imagine taking part in a contest for the best pastry shop in the city. As a result, your website gets a backlink on the event organizers&#8217; website.<\/p>\n<p>Participating in events, prize competitions or performances gives much visibility to your business. But it can also have beneficial effects SEO-wise.<\/p>\n<h2>Agreements with local websites<\/h2>\n<p>Another effective way to get backlinks is to establish collaborations with local websites.<\/p>\n<p>You might want to contact:<\/p>\n<ul>\n<li>Local news sites and blogs.<\/li>\n<li>Business similar to yours.<\/li>\n<li>Associations of your city.<\/li>\n<\/ul>\n<p>In the case of non-profit associations operating in your city, you could propose yourself as a sponsor. You can also donate to support their activities (of course, you must consider how much you want to invest). In exchange, you can ask for advertising and &#8211; of course &#8211; your much-desired backlink.<\/p>\n<p>What you&#8217;ve seen are just a few link building&#8217;s main tactics for local SEO, but they can give a significant boost to your website&#8217;s positioning.<\/p>\n<h2>Make Local SEO the right way<\/h2>\n<p>Do you want to learn more about Local SEO?<\/p>\n<p>Give a look to our <a href=\"https:\/\/www.seotesteronline.com\/blog\/local-seo\">Guide to Local SEO<\/a> and boost your business rankings on Google!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the best link building tactics for local SEO? We explain it to you in this article!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[139],"tags":[],"acf":[],"lang":"en","translations":{"en":2414,"it":2417},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/2414"}],"collection":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/comments?post=2414"}],"version-history":[{"count":9,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/2414\/revisions"}],"predecessor-version":[{"id":4588,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/2414\/revisions\/4588"}],"wp:attachment":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/media?parent=2414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/categories?post=2414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/tags?post=2414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}