{"id":1814,"date":"2019-12-12T13:50:48","date_gmt":"2019-12-12T13:50:48","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=1814"},"modified":"2021-06-18T09:14:46","modified_gmt":"2021-06-18T09:14:46","slug":"seo-copywriting","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/content-creation\/seo-copywriting\/","title":{"rendered":"Guide to SEO Copywriting"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">So, you have decided to become a Copywriter. <\/span><b>An SEO Copywriter no less<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good for you! Are you <\/span><b>ready to work on editorial plans, on keyword search<\/b><span style=\"font-weight: 400;\">? Are you prepared to <\/span><b>make your way through title tags, headings, and editing<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Excellent. But read this article first, you may learn a thing or two about the craft.\u00a0<\/span><\/p>\n<h2>A definition of SEO copywriting<\/h2>\n<p><b>SEO copywriting is the activity of writing content for both humans and search engines<\/b><span style=\"font-weight: 400;\">. No, not just search engines. We said both. If you write for humans and provide them with useful information \u2013 you&#8217;re already writing for search engines, too. You only need to pay a little more attention to some details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you may ask: <\/span><i><span style=\"font-weight: 400;\">what makes my articles optimized SEO-wise?<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, ask no more! <\/span><b>We&#8217;ll parse through all phases of a good SEO copywriting<\/b><span style=\"font-weight: 400;\">. Let&#8217;s begin with the things you must do before starting to write.<\/span><\/p>\n<h2>What to do before writing<\/h2>\n<p><span style=\"font-weight: 400;\">So, are you thriving about writing your first blog post? Hold your horses a little bit longer.\u00a0<\/span><\/p>\n<p><b>Before starting to write, you should do a little bit of research about what you should write.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You should ask yourself a few questions.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What your public could find exciting reading?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are the hottest topics in your industry?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your competitors writing about, and how?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your uniqueness?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We don&#8217;t have the answers for you, but we can teach you how to find them yourself. And that&#8217;s what we&#8217;re going to do. Ready? You&#8217;re about to learn how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">prepare the brief;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">do the keyword search and create the editorial plan;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">choose the right tone;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">build the structure.<\/span><\/li>\n<\/ul>\n<h3>How to do the brief<\/h3>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re working for a customer or your brand, <\/span><b>there&#8217;re a few questions you should ask your client (or yourself). <\/b><span style=\"font-weight: 400;\">These questions make <\/span><b>the brief, a document that will guide you in creating the editorial plan<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In which industry you&#8217;re working?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is your target?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why should someone choose you over a competitor?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are your competitors?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your business goals? (increasing leads, conquer another market share, rebranding.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What goals do you want to hit through the blog?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your strengths and weaknesses?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are the unique features of your product or service?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you work for someone else, it could be quite a task to get information, because some companies have no idea of what they are and where they want to go.<\/span><\/p>\n<p><b>Then you have to choose what do you want to write.<\/b><span style=\"font-weight: 400;\"> Once having decided on the general theme, you need to find the topics for single articles. In brief, <\/span><b>you need an editorial plan<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>What is the editorial plan?<\/h3>\n<p><b>The editorial plan is the list of the topics and the articles that are going to tackle them.<\/b><span style=\"font-weight: 400;\"> It is an essential tool for your SEO copywriting job. It is a reminder of who you are, who is your audience, and how you are going to keep it close and interested in your content.\u00a0<\/span><\/p>\n<h4>How to create it<\/h4>\n<p><span style=\"font-weight: 400;\">The most common way to create an editorial plan is to <\/span><b>open a new spreadsheet<\/b><span style=\"font-weight: 400;\">. There, you <\/span><b>put the primary and secondary topics of each blog post.\u00a0<\/b><\/p>\n<h4>How to find the topics?<\/h4>\n<p><span style=\"font-weight: 400;\">First of all, <\/span><b>keep in mind who your audience is<\/b><span style=\"font-weight: 400;\">. What could interest your target? Now you have an idea of the general topic. How to get more specific?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, ask yourself the <\/span><span style=\"font-weight: 400;\">search intent<\/span><span style=\"font-weight: 400;\"> you want to intercept.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, keep in mind the <\/span><span style=\"font-weight: 400;\">pros and cons of broad, middle-tail, and long-tail keywords<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you&#8217;re ready for keyword research!<\/span><\/p>\n<h4>How to do keyword research<\/h4>\n<p><span style=\"font-weight: 400;\">SEO copywriters can count on a good number of useful, free tools to do their keyword research.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Google Search and related search: <\/b><span style=\"font-weight: 400;\">start with writing the topic you&#8217;re interested in on Google&#8217;s bar. The search suggestions can give you a hint of the long tail keyword you may want to use. Also, the related searches can provide you with a good number of secondary keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><a href=\"https:\/\/app.neilpatel.com\/en\/ubersuggest\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ubersuggest<\/a>:<\/b><span style=\"font-weight: 400;\"> can tell you how much volume and competition a keyword has.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Answer the public<\/a>:<\/b><span style=\"font-weight: 400;\"> can provide you with new keyword ideas, in the shape of questions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><a href=\"http:\/\/trends.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Trends<\/a>: <\/b><span style=\"font-weight: 400;\">with this tool, you can discover the interest of a given topic or keyword over time. In this way, you can determine if the blog post you are about to write tackles a hot topic or not.<\/span><\/li>\n<\/ul>\n<h4>Use the Keyword Explorer!<\/h4>\n<p><span style=\"font-weight: 400;\">You can use all the tools mentioned above, and that&#8217;s great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, you can use <\/span><a href=\"https:\/\/suite.seotesteronline.com\/keyword-explorer\/landing\"><span style=\"font-weight: 400;\"><span style=\"color: #2296f3;\">SEO Tester Online&#8217;s Keyword Explorer<\/span>.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4714\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2019\/12\/SEO_Copywriting_tips_keyword_research_explorer_tool.png\" alt=\"SEO Copywriting keyword research explorer tool\" width=\"1366\" height=\"1276\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2019\/12\/SEO_Copywriting_tips_keyword_research_explorer_tool.png 1366w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2019\/12\/SEO_Copywriting_tips_keyword_research_explorer_tool-300x280.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2019\/12\/SEO_Copywriting_tips_keyword_research_explorer_tool-1024x957.png 1024w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2019\/12\/SEO_Copywriting_tips_keyword_research_explorer_tool-768x717.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It brings the functions of these tools in one place. With it, <\/span><b>you can discover your primary and secondary keywords in a fraction of the time.\u00a0<\/b><\/p>\n<h3>Write with taste: choose the format<\/h3>\n<p><span style=\"font-weight: 400;\">Now you have to decide the very nature of the article you are about to write. What is its format? Is it going to be long and full of information? Or is it going to brief? <\/span><span style=\"color: #2296f3;\"><a style=\"color: #2296f3;\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/4524\/5-Types-of-Posts-to-Feed-Your-Business-Blog.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hubspot&#8217;s Rick Burnes has the perfect recipe<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\ud83e\udd63 Raisin bran posts: useful, brief posts with high engagement and a daily publication, like recipes. Be sure they&#8217;re useful and engaging;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\ud83e\udd6c Spinach posts: articles that make you an opinion leader. Most of the times are thoughts about the changes in your industry;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\ud83c\udf56 Roast posts: very long posts filled with information. They take much time to write and read, like this one. They can boost your reputation and get you much traction.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\ud83c\udf36 Tabasco posts: they spice up the conversation by launching controversial and often divisive messages. They have, most of the time, a bold, incendiary title.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\ud83c\udf6b Chocolate cake posts: light-hearted articles. It consists of funny stuff with videos and cartoons. They aim to entertain the reader and add some levity to your editorial plan.<\/span><\/li>\n<\/ul>\n<p><b>So, what kind of articles you should write? <\/b><span style=\"font-weight: 400;\">Our advice is <\/span><b>a bit of each<\/b><span style=\"font-weight: 400;\">; only you know the right quantity for each ingredient. Be careful with all that tabasco, however.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also <\/span><b>update your spinach and roast posts with new information instead of writing new ones<\/b><span style=\"font-weight: 400;\">. In this way, you have your <\/span><b>pillar articles<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>Structure<\/h3>\n<p><span style=\"font-weight: 400;\">There is the last thing to do before starting to write. <\/span><b>That is, to prepare the structure of your article. <\/b><span style=\"font-weight: 400;\">It may seem a waste of time, but it helps to save a lot of it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The structure is a simple text document where you outline what you are going to write.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Start with the Call to Action if you have one<\/b><span style=\"font-weight: 400;\">. It&#8217;s an excellent way to put your writing in the right direction.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Make a list of paragraphs<\/b><span style=\"font-weight: 400;\">. Use the titles you want to use in your article. Since we are talking about SEO Copywriting, <\/span><b>specify the heading tag you are going to use.<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Outline the topics <\/b><span style=\"font-weight: 400;\">you want to deal with under each paragraph title.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the structure of the article you are reading:<\/span><\/p>\n<h2>What to do when writing<\/h2>\n<p><span style=\"font-weight: 400;\">If you didn&#8217;t give up with the preliminary work, we have good news: it&#8217;s time to write.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this paragraph, you are going to discover<\/span><b> what makes excellent SEO copywriting<\/b><span style=\"font-weight: 400;\">, from titles to the right use of keywords.<\/span><\/p>\n<h3>Anatomy of an SEO-friendly title<\/h3>\n<p><span style=\"font-weight: 400;\">We already write about <\/span><a href=\"https:\/\/www.seotesteronline.com\/blog\/content-creation\/heading-tags\/\"><span style=\"font-weight: 400;\">titles and headings in SEO<\/span><\/a><span style=\"font-weight: 400;\">. Here is a quick reminder.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Ask first: &#8220;what is my goal?&#8221; &#8220;Who are my readers?<\/b><span style=\"font-weight: 400;\">&#8221; &#8220;What are they looking for?&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Heading tags should include your main keyword or related ones. They must make sense to humans, too.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid keyword stuffing. It is the excessive repetition of the same keyword.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Heading tags follow a decreasing order: start with an H1 tag, and go on with H2, H3.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use just one H1 tag.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always consider keyword prominence and keyword proximity.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The SEO title must be less than 70 characters and 12 words long.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Also, some characteristics make titles more compelling.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Benefit promise (\u00abIncrease your income with this one simple rule\u00bb);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How-tos;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Numbers (\u00abthe ten rules to&#8230;\u00bb);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Questions (\u00abDo you want to become rich while sleeping?\u00bb);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Empathy\/a shared problem (\u00abI know how it feels when you are single and broke\u00bb);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promise pleasure (\u00abTry not to laugh!\u00bb)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid pain (\u00abYou don&#8217;t have to get stuck in a job you hate\u00bb).<\/span><\/li>\n<\/ul>\n<h3>Avoid keyword stuffing<\/h3>\n<p><span style=\"font-weight: 400;\">SEO Copywriting is not just a matter of writing the right keywords as much as possible.<\/span><\/p>\n<p><b>SEO Copywriting is about writing well.<\/b><span style=\"font-weight: 400;\"> And use keywords, sure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you must focus on producing something useful and easy to read. Search engines prize this. Not the repetition of the same phrases again and again.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of doing keyword stuffing, use synonyms. Google recognizes them. And it penalizes keyword stuffing, by the way.<\/span><\/p>\n<h3>Language!<\/h3>\n<p><span style=\"font-weight: 400;\">We hope we stressed enough the importance of writing well. But what can you do? Here are some tips by <\/span><span style=\"font-weight: 400;\">Stephen King himself in his book &#8220;On Writing.&#8221;<\/span><\/p>\n<h4>Use simple vocabulary<\/h4>\n<p><span style=\"font-weight: 400;\">There is no reason to dress up your language with pompous, pretentious words. Whatever you are writing, your goal is to communicate, after all. And it&#8217;s easier to do it when you <\/span><b>use words that anyone can understand.<\/b><\/p>\n<h4>Use simple grammar<\/h4>\n<p><span style=\"font-weight: 400;\">The same goes for grammar. Whatever is your confidence (and your reader&#8217;s) with it, it&#8217;s probably too late to make significant improvements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, <\/span><b>stick with simple grammar<\/b><span style=\"font-weight: 400;\">. You can write most of the blog posts with simple tenses and using straightforward phrases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you need is two things: a subject that performs and action. The verb expresses the action. That&#8217;s it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It worked for Hemingway, and he won a Nobel prize. It can work for you, too.\u00a0<\/span><\/p>\n<h4>Write short sentences<\/h4>\n<p><span style=\"font-weight: 400;\">You can also write longer sentences, of course, but try to keep them short. <\/span><b>Every clause must contain just one piece of information.<\/b><\/p>\n<h4>Break your text into paragraphs.<\/h4>\n<p><span style=\"font-weight: 400;\">And keep them well separated. Try to look a block of text without any white space between paragraphs. You don&#8217;t even need to read it to know it is going to be quite a challenge.\u00a0<\/span><\/p>\n<p><b>Use the active form to give your sentence more action.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mr. King writes<\/span><i><span style=\"font-weight: 400;\">: \u00abTwo pages of passive voice [&#8230;] make me want to scream. It&#8217;s weak, it&#8217;s circuitous, and it&#8217;s frequently torturous, as well\u00bb.<\/span><\/i><\/p>\n<h4>Avoid adverbs<\/h4>\n<p><span style=\"font-weight: 400;\">As well as passive voice<\/span><b>; they make your language weak<\/b><span style=\"font-weight: 400;\">. Also, they&#8217;re often unnecessary and make the reader think you&#8217;re not sure about what you&#8217;re writing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to rule out all the adverbs from any text. There is a good chance that the meaning would not have suffered any loss.<\/span><\/p>\n<h4>Ordered lists<\/h4>\n<p><span style=\"font-weight: 400;\">they make the reading more comfortable, <\/span><b>and Google likes them a lot<\/b><span style=\"font-weight: 400;\">. Think about how featured snippets look.<\/span><\/p>\n<h4>Circularity<\/h4>\n<p><b>You can use a metaphor or any other image at the beginning of your article<\/b><span style=\"font-weight: 400;\">. Then use it all through your blog post: a bit in the middle and especially at the end. It works as a theme and makes reading engaging.<\/span><\/p>\n<h2>What to do after writing<\/h2>\n<p><span style=\"font-weight: 400;\">Now you&#8217;ve finished writing. Ready to publish?\u00a0<\/span><b>Assuming you&#8217;ve done excellent proofreading<\/b><span style=\"font-weight: 400;\">, there are still a few things left.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Create an optimized snippet<\/b><span style=\"font-weight: 400;\">, with <\/span><span style=\"font-weight: 400;\">a good SEO title<\/span><span style=\"font-weight: 400;\"> and a good, self-explanatory meta description with the right call to action;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize the <\/span><span style=\"font-weight: 400;\">Open Graph<\/span><span style=\"font-weight: 400;\">;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Use images that are coherent with the topic and use alt texts<\/b><span style=\"font-weight: 400;\"> to describe what they show<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Share your article<\/b><span style=\"font-weight: 400;\"> on your social networks;<\/span><\/li>\n<\/ul>\n<h3>Use SEO Editor<\/h3>\n<p><span style=\"font-weight: 400;\">While Keyword Explorer is your companion on the pre-writing stage<\/span><b>, SEO Tester Online&#8217;s <\/b><span style=\"color: #2296f3;\"><a style=\"color: #2296f3;\" href=\"https:\/\/suite.seotesteronline.com\/seo-editor\/landing\"><b>SEO Editor<\/b><\/a><\/span><b> is perfect for the writing and post-writing stages<\/b><span style=\"font-weight: 400;\">. It has everything you need from a word processor, plus many tools for SEO copywriters.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can select primary and secondary keywords;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">check how much your text is SEO-friendly in real-time;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Edit <\/span><span style=\"font-weight: 400;\">snippets<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Open Graphs<\/span><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check the <\/span><span style=\"font-weight: 400;\">keyword density<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to write useful and optimized content by reading our beginner&#8217;s guide to SEO Copywriting.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"lang":"en","translations":{"en":1814,"it":1827},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/1814"}],"collection":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/comments?post=1814"}],"version-history":[{"count":23,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/1814\/revisions"}],"predecessor-version":[{"id":4715,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/1814\/revisions\/4715"}],"wp:attachment":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/media?parent=1814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/categories?post=1814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/tags?post=1814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}